Xendurance produce a range of science based sports nutrition products.
Taking influence from the Xendurance hashtag #fuelwhatmatters, 12 brand ambassadors (triathletes, marathon runners and ultra runners) were gathered to discuss the sports they compete in and share their experience of using Xendurance products.
From these shoots a series of roundtable and athlete profile films were produced, creating micro campaigns highlighting the product’s relevance to each sport.
12 x 15 second teasers (Instagram)
12 x 1 Minute video (Instagram)
3x Roundtable longform films (Facebook, Linkedin)
(Plus numerous stills for use in online promotion).