Xendurance Sessions

Xendurance produce a range of science based sports nutrition products.

Taking influence from the Xendurance hashtag #fuelwhatmatters, 12 brand ambassadors (triathletes, marathon runners and ultra runners) were gathered to discuss the sports they compete in and share their experience of using Xendurance products. 

From these shoots a series of roundtable and athlete profile films were produced, creating micro campaigns highlighting the product’s relevance to each sport.


12 x 15 second teasers (Instagram)

12 x 1 Minute video (Instagram)

3x Roundtable longform films (Facebook, Linkedin)

(Plus numerous stills for use in online promotion).

Client: Xendurance
Role: Producer Director Editor Strategy Camera Op