SKYRIDE is a grassroots initiative created by Sky and British Cycling with the aim to get more people on their bikes.
With over a million members its Britains' biggest cycling network. Mass participation city rides, local regional cycle groups, women only rides, bike tips, pretty much everything you need to get out on your bike again.
The promotion was full 360 involving commercials, on the ground take overs, online content and everything in between.
We won CIM Marketing Excellence Award 2015 for our 'Lets Ride' Campaign.