Cycle For Cities is an initiative by pharmaceutical company Novo Nordisk to bring diabetic healthcare experts, people with Diabetes and elite cyclists from Team Novo Nordisk together on a nationwide cycle tour. I was commissioned to produce a series of short films to document.
Expanding on the brands hashtag #changingdiabetes, I decided to create individual stories around 4 cyclists, illustrating each individuals’ unique relationship with diabetes (types 1&2).
Each rider was filmed at their home prior to the event, documenting their daily management of the condition, their interest in cycling and their motivations for getting involved in the Cycle For Cities event. I then followed them a month later on the big ride itself.
4 x longform film (Facebook)
4 x 1 minute video (Instagram)
1 x event film