Sky Atlantic's biggest original drama series to date.
In addition to a traditional Sky Atlantic campaign I was tasked to create a 'guerrilla' campaign to run only on the day of broadcast. Using Sky's arsenal of poster, D6 and newspaper advertising we took over London's transport routes, and free and bought news media to effectively re-establish London as the fictional Norwegian town "Fortitude".
This was tied in with an effective PR campaign featuring a full sized polar bear roaming idly roaming the Underground.
The campaign achieved the largest viewing figures for a Sky release in the broadcasters history.