SkyRide & British Cycling

I was Senior Creative for Sky’s various cycling sponsorships:

SkyRide - a grassroots initiative to get people on their bikes working directly with British Cycling and Halfords. (CIM Marketing Excellence Award 2015 for our 'Lets Ride' Campaign).

British Cycling - creating safety videos, bike maintenance and cycling technique plus promotion for the Team GB squad itself.

Team Sky - various Grand Tour campaigns.

All work was completed in full 360 - D6, newspaper, Piccadily Circus(!), TV and online video.